Ioanna Balafa

Don’t wish for it! Work for it!

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HER STORY

Ioanna Balafa

Hello, I am a content manager at Followed Digital Agency

My motto is “Don’t wish for it! Work for it!” Learning this from a very young age, this goes for both my personal and professional life. You need to work hard to reach your goals as they will not come easily. Moreover, people usually describe me as optimistic and dedicated, which again serves me well in most situations, personally as well as professionally.

My work is very much about creativity, in ideas and in copywriting. For me, creativity doesn’t come as a stand-alone requirement but is the core ingredient in all aspects of my work. And this is what makes me so excited about it! Creativity has no limits, but your imagination. Great copywriting is the art of expressing your creativity in the written word, challenging but much rewarding.

In my free time I spend time with my friends and family, and as I’m an animal lover they also take up much of my time. I love traveling with emphasis on the journey, not the destination. Every trip is unique and no matter where I go I usually end up with beautiful memories!

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